What Looker Studio is
Looker Studio is made by Google. It sits in our Business intelligence category, alongside the other options listed at the end of this page.
Best suited to: Small businesses reporting on Google Analytics, Ads and Sheets.
What it does
- Free dashboards
- Google connectors
- Sharing and embedding
- Pro version for teams
Which business sizes it fits
How Looker Studio lines up with the four business sizes we use across Wordle.
Solo
Good fit
Freelancers and one-person businesses
Main Street
Good fit
2–20 employees
Growth
Good fit
20–200 employees
Global
Less typical
Teams across borders
What to check before you buy
Questions to answer, ideally during a free trial or a demo, before you commit:
- Limits with large data.
- Third-party connector costs.
- Governance.
- Performance.
- US tax and compliance. Software doesn't replace professional advice on payroll, sales tax or industry rules.
- Getting your data out. Ask how you would export your data if you ever switch.
Pricing
Looker Studio pricing depends on the plan, number of users and add-ons, and vendors change it often. We don't list prices on overview pages; check the current plans on the official Looker Studio website. Our full review will break down the real cost.
Other options in Business intelligence
Next step
Shortlist it, then test it on real work.
Read our five-step guide to choosing business software, then run Looker Studio through one real week of your work before you decide.