What Buffer is
Buffer is made by Buffer. It sits in our Email & marketing category, alongside the other options listed at the end of this page.
Best suited to: Solo creators and small businesses that want easy, low-cost social scheduling.
What it does
- Scheduling posts across networks
- Basic analytics
- Engagement tools
- Simple landing page
Which business sizes it fits
How Buffer lines up with the four business sizes we use across Wordle.
Solo
Good fit
Freelancers and one-person businesses
Main Street
Good fit
2–20 employees
Growth
Less typical
20–200 employees
Global
Less typical
Teams across borders
What to check before you buy
Questions to answer, ideally during a free trial or a demo, before you commit:
- Pricing per channel.
- Analytics depth.
- Team features.
- Which networks you need.
- US tax and compliance. Software doesn't replace professional advice on payroll, sales tax or industry rules.
- Getting your data out. Ask how you would export your data if you ever switch.
Pricing
Buffer pricing depends on the plan, number of users and add-ons, and vendors change it often. We don't list prices on overview pages; check the current plans on the official Buffer website. Our full review will break down the real cost.
Other options in Email & marketing
Next step
Shortlist it, then test it on real work.
Read our five-step guide to choosing business software, then run Buffer through one real week of your work before you decide.