What Hootsuite is
Hootsuite is made by Hootsuite. It sits in our Email & marketing category, alongside the other options listed at the end of this page.
Best suited to: Businesses and agencies managing several social media accounts.
What it does
- Post scheduling across networks
- Social inbox and monitoring
- Analytics and reports
- Team approvals
Which business sizes it fits
How Hootsuite lines up with the four business sizes we use across Wordle.
Solo
Less typical
Freelancers and one-person businesses
Main Street
Good fit
2–20 employees
Growth
Good fit
20–200 employees
Global
Good fit
Teams across borders
What to check before you buy
Questions to answer, ideally during a free trial or a demo, before you commit:
- Pricing per user.
- Which networks are supported for your needs.
- Reporting depth.
- Whether a lighter tool would be enough.
- US tax and compliance. Software doesn't replace professional advice on payroll, sales tax or industry rules.
- Getting your data out. Ask how you would export your data if you ever switch.
Pricing
Hootsuite pricing depends on the plan, number of users and add-ons, and vendors change it often. We don't list prices on overview pages; check the current plans on the official Hootsuite website. Our full review will break down the real cost.
Other options in Email & marketing
Next step
Shortlist it, then test it on real work.
Read our five-step guide to choosing business software, then run Hootsuite through one real week of your work before you decide.