What HubSpot is
HubSpot is made by HubSpot, Inc.. It sits in our CRM & sales category, alongside the other options listed at the end of this page.
Best suited to: Small and mid-sized businesses that want marketing and sales in one easy-to-use system, starting small and adding hubs as they grow.
What it does
- Free CRM core for contacts, deals and tasks
- Marketing hub: email, forms, landing pages, automation
- Sales and service hubs: sequences, tickets, chat
- Reporting across marketing, sales and service
Which business sizes it fits
How HubSpot lines up with the four business sizes we use across Wordle.
Solo
Good fit
Freelancers and one-person businesses
Main Street
Good fit
2–20 employees
Growth
Good fit
20–200 employees
Global
Less typical
Teams across borders
What to check before you buy
Questions to answer, ideally during a free trial or a demo, before you commit:
- How costs change as your contact list grows.
- Which hub and tier contain the features you need.
- Contract length and onboarding requirements.
- Integrations with your accounting and e-commerce tools.
- US tax and compliance. Software doesn't replace professional advice on payroll, sales tax or industry rules.
- Getting your data out. Ask how you would export your data if you ever switch.
Pricing
HubSpot pricing depends on the plan, number of users and add-ons, and vendors change it often. We don't list prices on overview pages; check the current plans on the official HubSpot website. Our full review will break down the real cost.
Other options in CRM & sales
Next step
Shortlist it, then test it on real work.
Read our five-step guide to choosing business software, then run HubSpot through one real week of your work before you decide.