What WooCommerce is
WooCommerce is made by Automattic. It sits in our E-commerce & POS category, alongside the other options listed at the end of this page.
Best suited to: Businesses with a WordPress site that want full control over their store.
What it does
- Store on your WordPress site
- Large extension library
- Payments through many gateways
- Full design control
Which business sizes it fits
How WooCommerce lines up with the four business sizes we use across Wordle.
Solo
Good fit
Freelancers and one-person businesses
Main Street
Good fit
2–20 employees
Growth
Good fit
20–200 employees
Global
Less typical
Teams across borders
What to check before you buy
Questions to answer, ideally during a free trial or a demo, before you commit:
- Hosting, security and maintenance responsibility.
- Cost of paid extensions.
- Developer help.
- Performance as you grow.
- US tax and compliance. Software doesn't replace professional advice on payroll, sales tax or industry rules.
- Getting your data out. Ask how you would export your data if you ever switch.
Pricing
WooCommerce pricing depends on the plan, number of users and add-ons, and vendors change it often. We don't list prices on overview pages; check the current plans on the official WooCommerce website. Our full review will break down the real cost.
Other options in E-commerce & POS
Next step
Shortlist it, then test it on real work.
Read our five-step guide to choosing business software, then run WooCommerce through one real week of your work before you decide.